SUSTAINABLE ENTREPRENEURSHIP

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What type of initiative is necessary to meet all of society's needs in a way that is balanced over the short, medium, and long terms? How can Brazil's entrepreneurial spirit be managed? In this article, Oscar Motomura points out the importance of creating a context in which everyone can be of service to meeting society's basic needs, at all times, in a sustainable way. What is needed is a conscious, ethical sense of initiative that is the result of management that is integrative, innovative, and creative, and capable of eliminating unemployment while satisfying existing needs.

Sustainable_Entrepreneurship.pdf (41 k)
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